Friday, February 18, 2011

From Good to Great: A Personal Reflection from KDU UC's Executive Chairman

Written by Dr. Rod Allan
Head, Postgraduate & Research Centre




The Executive Chairman of KDU University College, Dato’ Teo Chiang Quan (pic), spent an evening with the MBA class, sharing his personal experiences in business, as well as his reflections and thoughts on Jim Collins’ bestselling book ‘Good to Great’, a book admired for its well-placed, but sometimes rather surprising, insights.

To clarify his personal position on the companies under his care, Dato’ Teo offered some opening remarks:

1. Paramount Berhad, of which Dato’ Teo is the Executive Deputy Chairman, is not a great company as described by Jim Collins; and Paramount’s businesses are not exactly grounded on Collins’ principles.

2. In matters of Paramount, or any of its subsidiaries, there is no single act, event or decision that can be ascribed as a ‘breakthrough’ as described in the context of the book. Instead, he asserts that the growth of his firms is attributed to a long chain of improvements and accumulated gains from past business decisions.

3. People are not the most important asset in an organization; it’s the ‘Right People’ who are.
Then, he got the audience to reflect on the idea that “good is the enemy of great” and why some companies make the leap and others don’t. Next, he presented the schema of the ‘Black Box’; the secret of these high performing businesses.

FIRST Lego League Championship - Team SMK BU 3, Go for Gold!


KDU UC’s School of Engineering (SoE) has adopted Sekolah Menengah Bandar Utama 3 (SMK BU3) for the FIRST Lego League Championship 2011 to be held on 19th February 2011.

With this adoption, SMK BU3’s team for this championship is being guided and advised from SoE’s lecturers. With this collaboration, the SMKBU 3’s team will use KDU sponsored Lego Mindstrom Kit. They will also be trained to operate the kit.



The dedicated teachers, Puan Asmani bt Morad and Cik Yusuiza bt Ahmad, have accompanied the team members to KDU UC for the training, the design and assembling of the prototype model of a robotic bio-medical carrier. Practising hard with a touch of humour in their presentation, this 10-member team is ready to go and give their best shot in the display and presentation of their lego model.

Friday, February 11, 2011

Changing Trends in Public Relations

 " I am very excited to be back in Malaysia after three to four years to talk about PR research. It is great to have the chance to inspire  students about the big PR Trends.  Now KDU is a University, they need to look forward to do more scholarly research and I hope students can think about PR as a chosen academic career."
                          
We all know that Public Relations has now become more relevant and important in today's world and society. Trends in Public Relation has also change from time to time especially the perception of it.
Kate Fitch (Picture shown above), a Senior Lecturer of Murdoch University came  to KDU University College and shared with us her knowledge and expertise on the changing trends of Public Relations on 10th of February 2011.

So, what more about Kate Fitch? She was awarded the Vice Chancellor's Citation for Excellence in Enhancing Learning during the year 2010. She has published in scholarly journals on corporate social responsibility, new media and public relations, public relations education and pedagogy, and public relations in Southeast Asia. She is also a member of the Public Relations Institute of Australia's National Education Committee.

Future PR practitioners and students from the school of Mass Comm eagerly filled the room to hear Ms.Kate Fitch out!

L'amour Paris

PAC Club are giving away an IPOD Touch, IPOD Shuffles, MP3 Players, SONY Headset, Shoping Vouchers and many more as Lucky Draws~!

Join us for your Degree - February Intake

Application now open for degree intakes. Please submit transcripts to best@kdu.edu.my or call us for advice. To all who have registered, see you at orientation!!!

Calling all teachers & trainers!

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