There is a fine line between
indulgence and excessiveness when it comes to alcohol consumption. Teenagers especially, have the tendency to
drink and drive or drink over the limit. This time around, Pernod Ricard
Malaysia and KDU University College organized the “Walk the Line” event to raise
awareness on the importance of limitations on alcohol intakes.
"Walk The Line" is Pernod Ricard’s
Corporate Social Responsibility campaign to promote awareness on responsible drinking. Pernod Ricard is a
French multinational company that produces distilled beverages. The company
also owns prominent brands in the liquor industry.
Hosted
by the famous local stand-up comedian; Douglas Lim, whose sense of humour
proves to be infectious. Students of KDU University College played their part
in this campaign where it is mainly targeted to the youth. Dr. Tan Hui Leng (Acting
Vice-Chancellor of KDU University College), delivered the opening speech;
insisting sternly against the dangerously common activities of driving while
not being in a sober state as well as highlighting Pernod Ricard’s campaign
objective.
