The Aptitude Challenge 2015 Creating Outstanding Profiles For The Business World

The winning teams of The Aptitude Challenge 2015 sharing their joy with organising committee and lecturers of School of Business, KDU University College

Knowing one’s strengths on various subjects and gaining insight in areas that suit them in the world of business, will help business students prepare well for their future career upon graduation. This was at the forefront of the partnership established by KDU University College’s School of Business and Bloomberg Institute, the education division of Bloomberg LP, when the two institutes introduced the Bloomberg Aptitude Test (BAT) to KDU students, which will assist students.

Being a free assessment itself, the Bloomberg Aptitude Test is available online at 3,500 universities and Bloomberg offices worldwide. In fact, KDU is only one of the eight higher learning institutions in Malaysia, which provides the BAT. The 2-hour long test, comes with 100 multiple-choice questions, comprising 8 different subject areas, which measures candidates’ aptitude in various aspects of finance, business as well as career skills relevant to any industry.

DIGI-KDU University College collaborate at KDU Glenmarie Campus, Shah Alam

The inaugural group of Digi-KDU UC Co-operative Education Programme and winners of the Sales Challenge Prize Awards

On 17 November 2015, KDU University College and Digi Telecommunications officially launched an academic programme together for KDU’s Diploma in Business students entitled the Digi-KDU UC Co-operative Education Programme.

The ceremonial event held in conjunction with the official opening of the Digi Store located at the KDU University College, Utropolis Glenmarie campus and the graduation of the inaugural group of the programme through the Sales Challenge Prize Awards with a grand prize of RM3,000.

The purpose of this programme is for KDU to provide students with learning opportunities beyond the classroom walls; to also increase collaboration between the industry “Digi” and academia; and to apply classroom theories in real world situations for students’ learning, growth and personal development. The means by which to achieve this real life learning programme is to put students through a series of training modules such as Classroom Orientations, actual working experience at a Digi Retail Outlet, conducting a Group Sales Challenge, to name a few.

CSR at Beautiful Gate Foundation, Kepong.

KDU School of Business students recently participated in a CSR activity that aims to cultivate and mold students that are would not only excel academically but also in the areas that would make them a socially responsible member of the society.

A little session with the top 2% students who won the Murdoch University Award!

We are proud to announce that two KDU University College students have won the prestigious Vice Chancellor’s Commendation Award for Academic Excellence from Murdoch University, Australia. Both of the girls pursued their Bachelor of Commerce, major in Accounting and minor in Business Law. Click HERE to read more.

This time around, we managed to catch them and have a little chit-chat session with them. Let's get up close and personal with Grace Goh and Roxzanne Rakhee!

KDU UC Business Students Win Top Murdoch University Award!

From left: Dr.Tan Hui Leng (Acting Vice Chancellor, KDU University College), Prof.Khoo Kay Kim (Chancellor, KDU University College, Roxzanne and Grace Goh) .Grace Goh and Roxzanne Manohran amongst the top 2% students across all Murdoch campuses worldwide!

Some management gurus refer to two specific dimensions to define quality – performance quality and conformance quality. Performance quality is often associated with operational superiority. Conformance quality is the consistency in reproducing the same quality results repeatedly in a reliable and dependable manner. If such are the measures of quality then KDU UC can indeed claim to be an institution of outstanding quality.

Study Visit to Astro

The Business students have been involved in study visits since the first visit to an agency back in November 2011. From then on, Mr. Loh Teck Hua (Lecturer, School of Business and Law) has been actively bringing the Business students to study visits as he has gotten positive feedback from students in terms of learning, experiencing and implementation of knowledge.

Business Students Developed Potato Chips Ad Campaign

From left: Chris, Wan Shin, Siti, Maggie, Pei Sze and Adrian from group 1, the WINNERS!

Every student knows this: after the classes comes the TEST! For the Keele University students, the study visit to CCAS Advertising Agency on 18^th November 2011 too ended with a test – an assessment, to be precise!

You can read more about the study visit HERE!

Study Visit to CCAS Sdn.Bhd

34 final semester students from KDU UC Diploma (Business Administration) and Keele University Degree Pogram (Marketing and Human Resource) had the chance to take on a ride to CCAS Sdn.Bhd, also formerly known as "Creative Communications & Advertising Services". The visit took place at their office, located in Kelana Square, on 18th November 2011. Mr.Loh Teck Hua (Lecturer, Business Department) initiated the study visit as he wants a different studying and learning environment, instead of the everyday-classroom lectures and tutorial. The students were very lucky to have this opportunity as they gained insight and knowledge on Marketing Communications from the experts themselves. The people from the agency were very warm and welcoming to the students. They fed students with relevant experience on real-life situations, as well as beneficial information directly from the company's focus and study cases.

AIESEC Infosession 2011

Everyone has a leadership skills in them. But how do one develop that leadership quality in them? AIESEC will be organizing a session mainly about Global Learning Environment, Global Community Development Project, Global Internship Program,and Developmental Traineeship. Interested to know more? Then join the AIESEC Infosession 2011 at KDU Section 13 Campus (LH2) 

Date: 19th October 

Time: 12pm-2pm. 

*Organized by AIESEC UM and KDU Business School. For more information, log on to their website at www.myaiesec.net or email at info.um@aiesec.my.

You can also log on to their Facebook for more information.

Contact person: Lee Chia Chun (016-4022146), Mohd Afiq (016-9192800), Mun Yoke (013-2029898)

-AIESEC is an International Platform for young people to explore and develop their leadership potential.

KDU General line: 03-79536688, Email: best@kdu.edu.my

Winds of change at Section 13 campus

Written by Loh Teck Hua, Lecturer, School of Business and Law

"We must always change, renew, rejuvenate ourselves, otherwise we harden."(Johann von Goethe)

Business is, more often than not, about adapting to changes and the challenges of the economic environment. It goes through cycles of growth and swings between the two poles of adversity and economic boom. But for the Business School everything seems to indicate an upswing phase to the story.

July 2011 saw the appointment of Dr. Dr. Victor Yu Sing Ong as the new Head of the School of Business and Law, KDU UC. Yes, the School of Business and the School of Law (SBL) have merged again after almost a year of separation. SBL is going through exciting times and after the good work put in by Dr Todd Nelson, the former Head of Business School, SBL looks set to reach new heights under the wings of Dr. Dr. Victor Yu. The good Dr ’s credentials are impressive to say the least.

Prior to him joining KDU University College, he was the Dean of the Faculty of Economics & Commerce of Hoa Sen University in Vietnam. He started his career in Wall Street in the 1980s. He subsequently moved to Singapore where he was instrumental in establishing and managing the Investment Management Unit of the Central Provident Fund. He has also held senior level positions as a Research Director and Vice President of Investment Banking of various financial institutions in Singapore. As an entrepreneur, he established a management consulting firm, with offices in Singapore and the Philippines, which provided corporate advisory services to both the private and public sectors. He was also managing a private educational institution in Singapore before moving to Vietnam.

Lighting Up the Lives of Underprivileged Children

by: Loh Teck Hua, Lecturer, School of Business


Often in our feverish race to acquire the material trappings of success we forget the true value of being human. Career, cash, car, credit cards and condominium may keep us warm at night but to be a caring human being puts a glow in our hearts.

On 18th June, 2011, Alex Au-Yong showed us all what one man can do for 200 underprivileged children. In support of the StART Society, a non-profit organization located in Jalan Gasing, Petaling Jaya, which manages and runs their own programmes for the betterment of these children, Alex Au-Yong, celebrity marathon runner ran 100km for 16 hours to raise awareness for the organization’s work as well as to raise funds to enable the society to continue their noble work.